Oomph Blog

Entertainment Weekly USA runs new Oomph Adomatic created ads for Glade

Posted on April 24 2015 12:35 pm

We are excited to see interactive digital ads created using the Adomatic platform running in this week’s digital version of Entertainment Weekly in the U.S. Without needing designers or developers, Time Inc. created a “Glade” rich-media, interactive ad within a few hours using…

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Posted on February 18 2015 11:43 am

LA (0-01-30-06)a

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in…

UNSW’s Oomph-powered ASB App Wins Accolades!

Posted on October 3 2014 4:40 pm

We are very pleased to announce that the UNSW Business School Marketing, Admissions and Student Recruitment Unit won 2 awards at the Australian Marketing Institute State (NSW) awards. One of which was under the “Education” category for the UNSW ASB app, powered by Oomph.

James Lew from…

The Jacobson Flare App Included in the Australia App Store Best New Apps

Posted on August 11 2014 10:42 am

The Oomph platform can even be used to explain to pilots the perfect landing techniques.


The Jacobson Flare App has been selected for inclusion in an editorial feature in the App Store called Best New Apps. This was the…

Financial Standard New Event iOS App

Posted on July 7 2014 3:35 pm


Financial Standard, the financial services publication by leading information company “Rainmaker Group”, not only has a stupendous iPad app, it also has now an iOS app for their flagship event MAX: the Marketing, Advertising and Sales…

Port Macquarie region at your finger tips with the “ Eat See Do ” mobile app

Posted on June 30 2014 1:40 pm


Travellers can now access up-to-date information about the Port Macquarie region – which is located on the mid-north coast of NSW, about 388 kms north of Sydney – with a new iPhone and Android app.

The app has been…

News Corp partners with Oomph to power next generation tablet advertising

Posted on April 28 2014 3:59 pm

Adomatic blog entry

Today, Oomph is pleased to announce that it has been selected by News Corp Australia as its partner to power the next generation of rich media advertising on the tablet editions of their leading daily newspapers. News has called its new advertising offering 

The Oomph Retail Kiosk App Solution

Posted on April 2 2014 5:25 pm


Kiosks have a broad range of applications that can help businesses share and gather information, extend a business’ presence into public spaces and influence perception of a brand. In retail environments they can help to streamline processes and…

Are you getting the most out of the digital media campaigns for your app?

Posted on April 2 2014 4:25 pm

Digital mediums such as email, web and in-app, are the obvious ways to promote your apps to new users. However, how do you tell how effective they are?

Well now you can gauge the effectiveness of your digital media campaigns with Flurry’s new Acquisition Campaign…

Footy’s back and so is the AFL Record

Posted on April 2 2014 12:45 pm


Last week the AFL Record kicked off it’s third season on iPad. This year brings a slick, new, iOS7-optimised user interface, along with the usual weekly magazine content necessary for any footy fan. Each weekly issue features selected…