Oomph Blog

The Oomph Retail Kiosk App Solution

Posted on April 2 2014 5:25 pm


Kiosks have a broad range of applications that can help businesses share and gather information, extend a business’ presence into public spaces and influence perception of a brand. In retail environments they can help to streamline processes and…

Are you getting the most out of the digital media campaigns for your app?

Posted on April 2 2014 4:25 pm

Digital mediums such as email, web and in-app, are the obvious ways to promote your apps to new users. However, how do you tell how effective they are?

Well now you can gauge the effectiveness of your digital media campaigns with Flurry’s new Acquisition Campaign…

Footy’s back and so is the AFL Record

Posted on April 2 2014 12:45 pm


Last week the AFL Record kicked off it’s third season on iPad. This year brings a slick, new, iOS7-optimised user interface, along with the usual weekly magazine content necessary for any footy fan. Each weekly issue features selected…

Oomph beats out global rivals in best app ratings

Posted on March 19 2014 3:59 pm


Oomph has again been recognised as the world’s leading platform for content rich apps.

The iMonitor report, from McPheters & Company, an independent consulting and research company based in the US, ranked close to 15,000 apps from more than…

7 Tips To Make You A Better iPhone App Designer

Posted on March 6 2014 2:55 pm

Oomph For iPhone

The Oomph design team have put together the 7 tips to make you a better iPhone app designer to help you start making great interactive content for the Oomph platform on iPhone.

Oomph Platform iOS 7 for iPhone

Before we start, it…

Mobile Retail – The Vintage Cellars Case

Posted on March 4 2014 3:46 pm


Following the broader industry trend of retail brands increasing their presence in the mobile app space, Oomph has partnered with Vintage Cellars to produce their Cellar Press App which launched in January.

Tablets are now a key sales channel for retailers and…

Affluent connection, reaching high income consumers with mobile brand advertising

Posted on March 4 2014 2:44 pm


This research study was executed by the leading research agency “Millward Brown” and commissioned by the BBC in London.

The survey reached 6,000 smartphone and tablet users within the top 20% income earner population of USA, Sweden, Germany, India, Hong Kong and…

Cosmopolitan goes iPhone

Posted on March 4 2014 10:32 am

Continuing with their constant innovation, Bauer Media Group has launched its first-ever Cosmopolitan iPhone app. Created using the Oomph platform and launched in Mid-February, it quickly became Editor’s Choice in the App Store and in less than two weeks it had over 700,000 page…

Ten Tips to Design for Oomph iOS7

Posted on February 28 2014 2:26 pm

Top Ten iOS7 tips5

To celebrate the launch of Oomph iOS7 the Oomph Design team have created a list of things to keep in mind when designing for the new platform.

1. Keep content at the forefront

We have always promoted content as the…

Defining a mobile and tablet strategy in a post PC world

Posted on February 19 2014 4:20 pm


A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for…