Introducing Navitas Student Guides iPad app

The Navitas group, a world leader in the development and provision of educational services and learning solutions chose Oomph as the platform to deliver engaging rich content to iPads. The new app launched this month is targeting partners and students that wish to review and discover its colleges anywhere, anytime. Available on the App Store, this library app designed …

Oomph and Mobeseek raising the bar for tablet ads

Oomph and Mobeseek have been raising the bar in tablet advertising since first partnering in 2011. Mobeseek’s excellence in mobile strategy combined with the creative talent of the Oomph Design Studio has created some awesome highly interactive tablet ads published across several Oomph publications. Two of our latest ads for Vodafone and Mini has been recognised as outstanding in …

Oomph powers three winners at the Mobies

We are proud to announce that three of our clients, Frost* Design/Fraser Properties, Myer and InDesign Asia were winners last night at the Digital Mobile Awards 2013 held at the Beresford Hotel in Surry Hills, while five more Oomph clients were named as finalists. These awards are hailed as celebrating creativity, courage and innovation in mobile achievements by both creators and …

Mums are one of the personas more inclined to the use of iPads

A recent analysis by industry leading app analytics firm Flurry shows that when it comes to iPads the heavy users are: “Pet Owners”, “Small Business Owners” and no surprise “Mums”. Flurry analytics measures activity on almost 400 million iOS devices and for this analysis used a random sample of over 40,000 iPhone and iPad users. Perhaps more interesting and …

Best Practise App Marketing – Fitness First

There are two key parts to any successful app strategy, 1) creating a high quality app and 2) promoting it via an integrated marketing program. With over 700,000 apps now in the App Store, the biggest recommendation I have is don’t leave app marketing to an afterthought. Every client wants more downloads of their apps – and with this in mind, …

Publisher Australia’s Young Mind’s Event Review

Thursday, May 02, 2013 By Fiona MacDonald, PA Freelancer member and Young Minds committee member. Young Minds is proudly sponsored by Oomph – Simply Smart Tablet Publishing. In the three short years since Apple launched the iPad, tablets have become a major part of the publishing conversation. On 16th April, Publishers Australia’s Young Minds committee hosted a panel discussion analysing …

Congratulations MCA! Anish Kapoor App wins Best Web Award

On the evening of April 19 in Portland, Oregon USA, the Museum of Contemporary Art’s Anish Kapoor ePublication was recognised at the international Museum and Web Conference MW2013. The iPad application won the Rich Media category of the Best of the Web Awards. Attracting over 600 museum professionals from across the globe, the event explores the current and potential use …

Spotlight on the Museum of Contemporary Art and M2 Magazine

  MCA Publication – second edition. The interactive view of the Kapoor’s work takes you through a preview of the exhibition and awesome behind the scenes information about the installation. As the exhibition comes to a close at the MCA, this app feature will become a multimedia celebration of the entire event. Something a coffee table book could never achieve. …