malala

Adomatic Live Ads: 20th Century Fox

We are pleased to announce the latest Adomatic created tablet ad for 20th Century Fox promoting the new film ‘He named me MALALA’. Oomph Adomatic converted the Malala print ad into an interactive digital ad for advertising in The Australian tablet app. The ad is a series of film promotion ads by 20th Century Fox using …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

UNSW’s Oomph-powered ASB App Wins Accolades!

We are very pleased to announce that the UNSW Business School Marketing, Admissions and Student Recruitment Unit won 2 awards at the Australian Marketing Institute State (NSW) awards. One of which was under the “Education” category for the UNSW ASB app, powered by Oomph. James Lew from the UNSW Business School said: “The winning submission under the “Education” category was …

Oomph beats out global rivals in best app ratings

Oomph has again been recognised as the world’s leading platform for content rich apps. The iMonitor report, from McPheters & Company, an independent consulting and research company based in the US, ranked close to 15,000 apps from more than 80 countries. iMonitor assesses each app in terms of accessibility and ease of navigation, functionality, and use …

Mobile Retail – The Vintage Cellars Case

Following the broader industry trend of retail brands increasing their presence in the mobile app space, Oomph has partnered with Vintage Cellars to produce their Cellar Press App which launched in January. Tablets are now a key sales channel for retailers and this was reflected in the analysis of the Black Friday sales weekend in the US which is often …

Affluent connection, reaching high income consumers with mobile brand advertising

This research study was executed by the leading research agency “Millward Brown” and commissioned by the BBC in London. The survey reached 6,000 smartphone and tablet users within the top 20% income earner population of USA, Sweden, Germany, India, Hong Kong and Australia, they are known in this research as Affluent Customers. The study presents relevant statistics for mobile marketers …

From Adobe DPS to Oomph – the Cellar Press App relaunches

Originally released in August 2013 and produced using Adobe DPS, it became apparent by the end of the year that Vintage Cellars needed to change its approach and relaunch the Cellar Press app with another publishing platform that was able to offer them more flexibility, faster workflow, and much more functionality. Owned by the Coles Group, Vintage Cellars has chosen …

Oomph presentation at Commonwealth Bank Innovation Festival

On the 11-15th November, The Commonwealth Bank ran an Innovation Festival to encourage innovation and creativity within the organisation. The Festival comprised of a series of activities to allow Commbank employees connect with the latest thinking and happenings from a range of industries. Oomph was invited to run a session focusing on Tablet Publishing in the Enterprise. Now with over …