Focus Groups – Uncovering the secrets of retail

Steve Jobs said  “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” So what’s the best way to nail your customer experience? Ask your customers! Oomph are currently are working with a leading global retailer who is looking to deploy iPads throughout their retail stores worldwide. The objective of …

Mums are one of the personas more inclined to the use of iPads

A recent analysis by industry leading app analytics firm Flurry shows that when it comes to iPads the heavy users are: “Pet Owners”, “Small Business Owners” and no surprise “Mums”. Flurry analytics measures activity on almost 400 million iOS devices and for this analysis used a random sample of over 40,000 iPhone and iPad users. Perhaps more interesting and …

Want to publish in multiple languages? Sure can!

Publishing an app to the iTunes App Store opens your work to the world and markets beyond your region.  Currently the world has over 6,000 spoken languages with the top ten most popular languages (in order of popularity) Chinese (Mandarin), Spanish, English, Hindi, Arabic, Portuguese, Bengali, Russian, Japanese and Javanese. Catering for one or more of these languages or other …

Publisher Australia’s Young Mind’s Event Review

Thursday, May 02, 2013 By Fiona MacDonald, PA Freelancer member and Young Minds committee member. Young Minds is proudly sponsored by Oomph – Simply Smart Tablet Publishing. In the three short years since Apple launched the iPad, tablets have become a major part of the publishing conversation. On 16th April, Publishers Australia’s Young Minds committee hosted a panel discussion analysing …

Congratulations MCA! Anish Kapoor App wins Best Web Award

On the evening of April 19 in Portland, Oregon USA, the Museum of Contemporary Art’s Anish Kapoor ePublication was recognised at the international Museum and Web Conference MW2013. The iPad application won the Rich Media category of the Best of the Web Awards. Attracting over 600 museum professionals from across the globe, the event explores the current and potential use …

Spotlight on the Museum of Contemporary Art and M2 Magazine

  MCA Publication – second edition. The interactive view of the Kapoor’s work takes you through a preview of the exhibition and awesome behind the scenes information about the installation. As the exhibition comes to a close at the MCA, this app feature will become a multimedia celebration of the entire event. Something a coffee table book could never achieve. …