Oomph helps Education Institutions to reach international audience and increase student uptake

Global barriers are broken down by digital content. School and Universities are embracing digital transformation to ensure they are reaching international audiences and showcasing curriculum, content, facilities and school life. Oomph Digital Publishing has worked with numerous Education institutions to easily create Apps that house beautiful content. “We didn’t know what to expect when we embarked …

Boosting the uptake of magazine Apps – How digital publishers can use the new iOS9 features to increase subscriptions

The June 2015 Apple keynote turned out to be the most important update for news and magazine publishers since 2011. iOS9, available in October, will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers. Arguably they will benefit advertising oriented apps better than pay-wall apps, but they might …

Digital Catalogs and why PDF versions are out-dated

Oomph now produces catalogs from a print PDF file offering advertisers another digital output to support consumer interaction and drive increased sales. Adomatic Catalogs are truly digital, including being optimized for mobile and tablet, removing the need for out-dated, static PDF versions. Oomph CEO Keith Ahern says, “The new offering is re-imagining catalogs …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

News Corp partners with Oomph to power next generation tablet advertising

Today, Oomph is pleased to announce that it has been selected by News Corp Australia as its partner to power the next generation of rich media advertising on the tablet editions of their leading daily newspapers. News has called its new advertising offering “AccessOne” and we are very proud to be a key part of that innovative offering.  Key factors for News …

7 Tips To Make You A Better iPhone App Designer

The Oomph design team have put together the 7 tips to make you a better iPhone app designer to help you start making great interactive content for the Oomph platform on iPhone. Oomph Platform iOS 7 for iPhone Before we start, it is worth mentioning the improvements to the Oomph platform for iPhone in the latest update. Oomph iPhone apps now …

Ten Tips to Design for Oomph iOS7

To celebrate the launch of Oomph iOS7 the Oomph Design team have created a list of things to keep in mind when designing for the new platform. 1. Keep content at the forefront We have always promoted content as the hero at Oomph and with the update to iOS7 we have cemented this into the platform even further. When designing …

Oomph iOS7 Sneak Peek

Apple’s new iOS7 operating system has now been in the hands of users for the last 4 months and it has been estimated that 82% of devices linked to the App Store now run on the latest operating system. So it is pretty clear that any app that does not update to compliment the iOS will look and feel like …

Oomph visit the QUT Cube

The Cube was brought to the attention of Oomph by a 3 year old called Riley who talked about a legendary giant iPad deep in the rainforest – this we had to see…so today the Oomph Brisbane team went to visit to the home of The Cube at Queensland University of Technology (QUT) Botanical Gardens campus, which is just a …