Time Inc Case Study

ad-screenshot

Full-screen tablet ad with tap to play animation

Objective:

Increase awareness of Glade’s new Clean Linen Fragrance to digital audience through in-App advertising.

Overview:

Using the Oomph Adomatic platform, the Glade print PDF ad was transformed into a rich-media, interactive ad within a few hours. The ad was then delivered through the Entertainment Weekly and People digital publications (Apps).

ad-screenshot

As seen in Entertainment Weekly and People Magazine

Results:
  • Low cost - Eliminated agency production costs for rich-media advertisement.
  • Fast - Reduced time win ad production to a few hours so ad could be sent for last-minute media space
  • High quality – Using the original print PDF ad, all design quality was transformed into digital.
glade-logos

Related Projects

foxtel-ad
Foxtel

Advertising

audi-ad
Audi

Advertising

honda-ad
Honda

Digital Publishing