Kiosks have a broad range of applications that can help businesses share and gather information, extend a business’ presence into public spaces and influence perception of a brand. In retail environments they can help to streamline processes and act as an information aide if sales staff are occupied or not present.
Oomph has partnered with Jurlique to create a kiosk app to be used in various retail environments – from concept stores to department stores and airport retail outlets. The Jurlique retail kiosk app allows shoppers to discover more about the Jurlique brand and products through interactive rich media content. A few key components in the Jurlique retail kiosk app include:
Rich media slideshows and video
Fullscreen image galleries share behind the scenes imagery of the Jurlique farm in South Australia where product ingredients are grown. Videos share information and benefits of selected products, in addition to sharing tips on how to use products.
Content within the app has been translated into English, Chinese and Japanese. Translated content assists sales staff who aren’t necessarily fluent in multiple language to share product information from shoppers from various cultural backgrounds.
Skin consultation matrix
A custom-built consultation matrix allows shoppers to self-assess their needs and select products based on the matrix’ recommendations.
Newsletter sign up form
The sign up form integrates with Jurlique’s CRM database allowing stores to easily collect customer information.
The Oomph platform has a number of in-built features which allow one to create tailored kiosk functionality.
Oomph UI and Navigation
Oomph allows one to customise the build of your app to suit your desired User Experience and User Interface. App build customisations include:
Swipe enabled or disabled
When building an app one can elect to have swipe enabled or disabled. Disabling swipe will make the app content behave more like a website than typical magazine content, and the user will navigate through app content via buttons or a custom built navigation bar rather than swiping between pages. Some apps may house large quantities of product pages housed in the app and it may not be ideal to have users swiping through all this content. A navigation bar or sub-contents pages may be a better way to guide users through content than swiping.
Thumbnails enabled or disabled
If one has created a custom navigation bar for the app thumbnails will probably become superfluous. In this instance, thumbnails can be be turned off when building your app.
Navigation bar enabled or disabled
It is possible to disable the main navigation bar with in an app build. One should consider whether the functionalities accessed via the navigation bar will be necessary in the app before doing so though. If the app has a library for instance it wouldn’t be advisable to disable the navigation as one wouldn’t be able to access the library.
Social sharing enabled or disabled
One may not want content from within the app to be shared on social media, or, it may not be viable given that the person sharing content from the app needs to sign into a social media account in order to share. This functionality can be disabled when building the app.
Oomph has two in-built kiosk modes:
In this mode the app will cycle through each page of content contained in the app. This cycle will continue until kiosk mode is exited manually. One can select the timeframe for each page to be displayed on screen e.g.. 5 seconds, 15 seconds, 30 seconds etc. This setting is great for content which does not require interaction from users e.g. displaying content at an event stand or stall.
- Idle Timeout mode
This mode will cause the app to revert back to the first page/cover if left idle for a specified amount of time. This mode essentially resets the app content so that when a new user approaches the device they can experience the content fresh from the start rather than where the previous user left off. Idle Timeout can be set from 1 minute to 5 minutes depending on how frequently you expect new users to approach the kiosk.
Multilingual content can be added to the app which will enable users or sales staff to switch between different languages while interacting with content. Content can also be tailored to users in different geographical locations.
If you’d like more information on creating a retail or kiosk app get in touch here.