In a digitally transforming world, Honda wanted to cater to their customers needs, allow for flexible content updates and increase their audience reach through digital channels. Honda used Oomph for Digital Publishing to create the Honda Magazine App. Having significant readership success, Honda ceased the print magazine and moved entirely to digital. This digital transformation allowed Honda to be more flexible and fast in updating content relevant to their audience.
Honda also used Oomph to create the Honda Digital Brochures App to provide interactive and more highly engaged interaction with specific cars.
These Apps allowed Honda to move the business into digital, reaching a wider audience, reducing print production costs, creating interactive experiences, and generating new leads and conversions for dealerships.
“We like Oomph because they are extremely flexible. The publishing platform is very easy to use by our internal team and our agency. Our apps have transformed our business creating much more interactive customer experiences”.
– Brand Communications, Honda Australia.
- Wider audience reach
- Higher audience interaction and engagement
- Lower print production costs
- Assists dealer network in accessing and presenting information to customers