comScore releases First Data on iPhone Users in the U.K. 93 Per Cent of iPhone Users Accessed Mobile Media in January.
London, U.K., March 26, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today unveiled for the first time its data describing iPhone users in the United Kingdom, finding that 93 per cent of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75 per cent of British iPhone owners, making it the most popular type of mobile content consumed on the device.
“Consumers are clearly embracing the iPhone’s touch screen keyboard,” observed Alistair Hill, analyst, comScore. “The penetration of e-mail usage on the iPhone is more than double that of the smartphone category as a whole. Over the past several quarters, the UK smartphone market has been dominated by the N95, which lacks a QWERTY keyboard. As a result, we see smartphone users favour using their device for music and photo messaging, two activities for which these Nokia devices are particularly well-suited, more than e-mail.”
comScore’s full report is available online.
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