Posted By oomphhq on November 27th, 2011

Oomph named as a Cool Company Finalist 2011

Media Release   November 28, 2011

Oomph has been named one of Australia’s ‘Coolest’ businesses in Anthill Magazine’s Sixth Annual Cool Company Awards.

Oomph was recognised as a Finalist in the AusIndustry Innovation Award Category  last Thursday evening, at the Anthill Magazine 2011 Annual Cool Company Awards.

AusIndustry Innovation Award Category

The Innovation Award is awarded to a business that – through being novel, unique or different — generates a dramatic improvement over current conventional solutions. The originality and strength of an organisation’s ‘big idea’ and/or business model was the main focus for judging.

WINNER: LX Design House
Finalists: NanotekOomphGuveraBrightgreen

Hon. Mentions: Starlettos, LeadBolt, Lexim, OrionVM, ThereItIs

The Reader’s Choice Awards are still open – so to get some Cool Karma you could vote for us!

The Cool Company Awards is a national program that was developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change.

Over 700 aspiring ‘cool companies’ were nominated for the 2011 awards, making ‘The Cools’ one of Australia’s largest business awards programs.

“The Cool Company Awards are extremely egalitarian,” said James Tuckerman, Editor-In-Chief, Anthill Magazine. “Previous winners have included two-person start-ups, not-for-profit social enterprises, large private companies and publicly-listed corporations.”

“Judging takes into account far more than mere business variables, such as revenue and wealth. The criteria are geared to consider other qualities, from the disruptive nature of the product or service to the culture of the organisation.”

“Applicants either nominated themselves or were nominated by peers, work colleagues, family, friends and other ‘admirers’. A field of hundreds was examined (and cross-examined) before our judges were able to isolate three Finalists for each of our seven categories.”

What are Cool Company Awards?

The Cool Company Awards was launched in 2006 as a way for Anthill Magazine to publicly acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. In its sixth year, the awards attracted nominations from over 700 organisations, making it among the largest business award programs in Australia.

What is Anthill Magazine? is a digital business magazine that celebrates creativity, inspiration and commercial ingenuity, providing a fresh, exciting and practical perspective on Australian business in a global world. It is among the Top 50 Business & Finance websites in Australia, as ranked by Nielsen Online Ratings, and is home to the Cool Company Awards, the 30under30 and the Smart 100. It’s where ideas and business meet.

For further information:

Lisa Walton, 0414209520,