May 15th 2012 – Note new date
As adoption of tablet devices grows among consumers, the impact on the way we provide content evolves. The capabilities of a tablet are increasingly creating an infinite amount of rich media possibilities utilizing video, audio, social media integration, ecommerce, interactivity animations and more.
Many corporations, agencies and publishers are already publishing or looking to publish on tablets – the fastest growing segment of consumer electronics today.
You can be ahead of the game and join AIMIA and Oomph on May 1st for the release of our updated Tablet Publishing Guideline. This is the first of its kind to be geared for the Australian market.
Tablets have brought about a major shift in media consumption, as more and more tablet devices are being released and becoming more accessible to consumers. The growing popularity of media tablet devices is accelerating with 2.6 million Australians already using one, which has doubled since 2010. It has been forecasted that by 2016 more than 11 million Australians will using a tablet device, which is beyond previous expectations1.
Learn from the case studies and presentations at the forum which will look at new opportunities for brand engagement, advertising models, the growing market for tablet ecommerce and how to successfully publish on a tablet.
This forum will focus on
• What are the trends that are shaping tablet usage?
• The best in market practises for creating new brand experiences on new media devices
• How is consumer behaviour changing and how we can take advantage of these new opportunities
• Corporate adoption of tablets and how they use these new devices for sales and communication
• How to track tablet interactions
1Telsyte – Media tablet market booms: 2.6 million Australians already using one, 11M will by 2016 February 14, 2012
|Event DetailsDate: 1st May, 2012
Venue: KPMG Auditorium
Address: 10 Shelley Street, Sydney 2000PricesAIMIA Member $105.00 (inc. GST)
MFA Members $135.00 (inc. GST)
Non-Members $171.00 (inc. GST)
|Time Fromat09:30am Registration & Networking10:00am Forum begins11:00am Moderated Q&A12:00pm Forum ends|
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