Posted By oomphhq on October 6th, 2011

Tablet Wars 2 – this week!

13th October  – Sydney Tablet Wars 2.

The Tablet market is experiencing huge growth and it can be a full time job keeping up to date with new launches, departures and news.  Come along to Tablet wars 2 – where a hot line up of 6 people who live and breathe this technology will present their findings and examples to help you navigate the rising tide.

AIMIA and Oomph present Tablet Wars 2.

Register Here

Hot on the heels of the sell out event Tablet Wars that was presented by AIMIA and Oomph, and due to popular demand we are hosting Tablet Wars 2 on 13th October.

With no signs of the tablet industry slowing down, Tablet wars 2 will include more case studies and examples of innovative and successful tablet executions in business, education and media.

The week leading up to Tablet Wars 1 on 25th August saw Google buy Motorola Mobile, HP fold it’s WebOS and Touch pad (just days after launching into Australia) and on the day Steve Jobs stepped down as CEO of Apple. Press Release of Tablet Wars 1. Tablet Wars 2 we will be discussing the aftermath and impact of these substantial events (and no doubt there will be more to come).  It is a hot topic!

Tablet Wars 2 is shaping up to be as exciting with a new panel and focus on case studies and examples of tablet take up and usage across a wider range of industries.  This is a must for anyone in business, from publishers, corporates and advertising agencies who wants to capitalise on this wonderful technology.

You can download the Oomph Tablet Wars iPad App here found within the Oomph Reader App, this was created using the Oomph tablet publishing platform, showing geo location, live twitter feeds, calendar functionality and more.


Keith Ahern, CEO, Oomph – Simply Smart Tablet Publishing.
TOPIC: Keith Ahern co-creator of the Oomph Digital Publishing platform, gives an insiders perspective into tablet trends and developments including Apple iOS5 and Amazon Kindle Fire, provides tips on how to use these devices to capture your audience and what opportunities are available for businesses today and in the future.

Professor Robert Hill, Executive Dean Faculty of Sciences, University of Adelaide
TOPIC: Professor Hill will discuss the initiation of an iPad rollout to students at Adelaide University making it the first University in the world to teach science using a tablet. He will examine the benefits of using tablet technology as a teaching method and the reasons why educators everywhere should be embracing tablets as an innovative way of teaching and learning.

Craig Treweek, Managing Director, Street Press Australia
TOPIC: In addition to his range of insights into multi-channel strategy and effective advertising methods, Craig will examine revenue strategies, iPad only magazines and iPad supporting print. Street Press Australia are publlishers of such titles as Drum Media, Inpress, Time Off and 3D World.

Wendy La Macchia, IT Manager, Haigh Australia
TOPIC: Wendy will discuss how automotive accessories supplier, Haigh, have incorporated the use of tablets into their day-to-day workplace operations. Wendy will detail Haigh’s use of the iPad to process offsite sales and retrieve customer and product information.

Hilary Cinis, Multiplatform Design Lead, ABC
TOPIC: Hilary will present a case study on the ABC’s iView App, developed for iPad.

Tony Redhead, Creative Technologist, Red Square Productions
TOPIC: Inspiring communication – an opportunity for brands, business and design.
Tony Redhead, Creative Technologist from Red Square Productions explains how tablet publishing can build deeper relationships with customers and employees. Using case studies and rich media demonstrations, Tony will demonstrate how businesses are using tablet publishing to differentiate themselves from their competition.

Moderated By

Oliver Weidlich, Director – Design & Innovation, Mobile Experience

Read more about our speaker and their topics:

‘Tablets emerge as new uni tool’, Sydney Morning Herald – Digital Life

‘10 ways Australian businesses are using the iPad’, Smart Company

‘Street Press Austalia embraces the iPad’, Wot News

Event Details

Date: 13th October 2011

Venue: KPMG Auditorium

Address: 10 Shelley Street, Sydney 2000


08:00am Registration & networking

08:30am Forum begins – 4 presentations

10:00am Morning tea

10:30am Forum Continues – 2 presentations

11:10am Q & A Panel discussion

12:00pm Forum ends


$107.00 + GST AIMIA Members

$157.00 + GST Non Member

(All prices exclude GST)