Sydney, March 6th 2012 Three Magazine and Oomph – top ranked in the world.
Two Australian companies are taking on the world of iPad publishing and making inroads alongside the publishing giants. Three Magazine by publisher StreetPress Australia and Tablet software company OomphHQ.com has been rated in the iMonitor List of Best Magazine Apps for iPad by McPheters & Company.
“Street Press Australia is honoured to sit amongst such exalted company as Conde Nast and Time Warner. This is another example of a long history of Australian ingenuity being recognised on the world stage. Three Magazine was designed to carry forward an ethos of quality editorial and a design which fulfilled the promise of a new publishing medium. Teaming with the Oomph platform allowed us to deliver on this even as a small publisher” Craig Treweek SPA Managing Director said. “The Three team are some of the most passionate and committed magazine staff in the world and this has been recognised by the list and to have achieved this recognition for a small publisher in Australia is truly incredible”
Oomph CEO Keith Ahern added, “Digital publishing on the iPad is changing the rules of the game, allowing small, nimble and progressive companies to take on the big players. These results show that great content combined with a great publishing platform allows a relatively small Australian publisher to be a player on the world stage.”
The list is based on McPheters & Company’s iMonitor rating system which scores each app based on its design, functionality and use of rich media content and currently iMonitor tracks over 3700 apps from over 60 countries. Three Magazine sits in the 98th percentile of all apps ranked – a remarkable achievement.
According to CEO Rebecca McPheters: “As the number of magazine apps has exploded, the bar for outstanding performance has constantly evolved. These apps are each doing an outstanding job of fully-leveraging the iPad’s capabilities to enhance the user experience and expand upon the services traditionally offered to readers by printed publications.” See the McPheters & Company Press release here. Read more about the StreetPress and Oomph partnership
For more information contact:
Three Magazine: http://itunes.apple.com/au/app/three-magazine/id453407965?mt=8
Street Press: https://www.facebook.com/threemagazine?sk=wall
About McPheters & Company and iMonitor:
McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics. Much of their work relates to the expansion of traditional media brands across evolving platforms. The company’s iMonitor service was launched in early 2010. It provides global tracking and detailed evaluation of media-related apps. The iMonitor database contains more than 100 metrics on each of the apps evaluated, which represent more than 70 countries. iMonitor is used by leading content providers, ad agencies, and developers to stay abreast of trends and best practices in app development and associatedbusiness models, as well as to assess competitive performance and document app quality.