Something Different

Something different from Adomatic!

If you’re looking to take in some culture, Oomph have created interactive ads for The Museum of Contemporary Art, The National Museum of Australia and The National Library of Australia that should give you a few ideas. The ads for the Grayson Perry, Encounters and Celestial Empire exhibitions give an insight into what you’ll be seeing at each exhibition along …

Adomatic Live Ads - Rolex Yacht Race

Adomatic Live Ads: Rolex

In December two Adomatic interactive tablet ads were created for Rolex promoting the Oyster Perpetual Yacht Master II and the annual Sydney to Hobart Yacht Race. The second of the two ads was placed in The Australian tablet app on Boxing day, the day the race starts.

malala

Adomatic Live Ads: 20th Century Fox

We are pleased to announce the latest Adomatic created tablet ad for 20th Century Fox promoting the new film ‘He named me MALALA’. Oomph Adomatic converted the Malala print ad into an interactive digital ad for advertising in The Australian tablet app. The ad is a series of film promotion ads by 20th Century Fox using …

Creative Programmatic Oomph Adomatic

Creative Programmatic: The Need for Better Rich Media Ads

A piece by Oomph CEO Keith Ahern – featured in Publishing Executive, 23 October, 2015. —— Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising …

Forbes - 5 Innovative Ad Tech Companies

5 Innovative Ad Tech Companies You Should Know About (featuring Oomph)

Read full article on Forbes Story by Ilya Pozin There are hundreds of companies in the ad tech industry competing for a vast and growing amount of money. These companies range in size from Google, the dominant player, to tiny startups you’ve never heard of. To thrive in this environment of intense competition, independent ad tech companies will …