Are you getting the most out of the digital media campaigns for your app?

Digital mediums such as email, web and in-app, are the obvious ways to promote your apps to new users. However, how do you tell how effective they are? Well now you can gauge the effectiveness of your digital media campaigns with Flurry’s new Acquisition Campaign tool. Flurry now allows you to create special links to embed in your campaigns that …

Footy’s back and so is the AFL Record

Last week the AFL Record kicked off it’s third season on iPad. This year brings a slick, new, iOS7-optimised user interface, along with the usual weekly magazine content necessary for any footy fan. Each weekly issue features selected stories from the print edition, video content including player interviews, match highlights, photo galleries, headshots of every listed …

Oomph beats out global rivals in best app ratings

Oomph once again has been recognised as the world’s leading platform for content rich apps. The iMonitor report, from McPheters & Company, an independent consulting and research company based in the US, ranked close to 15,000 apps from more than 80 countries. iMonitor assesses each app in terms of accessibility and ease of navigation, functionality, and …

7 Tips To Make You A Better iPhone App Designer

The Oomph design team have put together the 7 tips to make you a better iPhone app designer to help you start making great interactive content for the Oomph platform on iPhone. Oomph Platform iOS 7 for iPhone Before we start, it is worth mentioning the improvements to the Oomph platform for iPhone in the latest update. Oomph iPhone apps now …

Mobile Retail – The Vintage Cellars Case

Following the broader industry trend of retail brands increasing their presence in the mobile app space, Oomph has partnered with Vintage Cellars to produce their Cellar Press App which launched in January. Tablets are now a key sales channel for retailers and this was reflected in the analysis of the Black Friday sales weekend in the US which is often …

Affluent connection, reaching high income consumers with mobile brand advertising

This research study was executed by the leading research agency “Millward Brown” and commissioned by the BBC in London. The survey reached 6,000 smartphone and tablet users within the top 20% income earner population of USA, Sweden, Germany, India, Hong Kong and Australia, they are known in this research as Affluent Customers. The study presents relevant statistics for mobile marketers …

Cosmopolitan goes iPhone

Continuing with their constant innovation, Bauer Media Group has launched its first-ever Cosmopolitan iPhone app. Created using the Oomph platform and launched in Mid-February, it quickly became Editor’s Choice in the App Store and in less than two weeks it had over 700,000 page views and over 10,000 installs. Cosmopolitan is a great example of what a more universal app …