Ten Tips to Design for Oomph iOS7

To celebrate the launch of Oomph iOS7 the Oomph Design team have created a list of things to keep in mind when designing for the new platform. 1. Keep content at the forefront We have always promoted content as the hero at Oomph and with the update to iOS7 we have cemented this into the platform even further. When designing …

Defining a mobile and tablet strategy in a post PC world

A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for your business and fits within your overall marketing communications program. To assist you into defining that strategy, let’s start …

Oomph iOS7 Sneak Peek

Apple’s new iOS7 operating system has now been in the hands of users for the last 4 months and it has been estimated that 82% of devices linked to the App Store now run on the latest operating system. So it is pretty clear that any app that does not update to compliment the iOS will look and feel like …

From Adobe DPS to Oomph – the Cellar Press App relaunches

Originally released in August 2013 and produced using Adobe DPS, it became apparent by the end of the year that Vintage Cellars needed to change its approach and relaunch the Cellar Press app with another publishing platform that was able to offer them more flexibility, faster workflow, and much more functionality. Owned by the Coles Group, Vintage Cellars has chosen …

Pioneering the direct recruitment of international students

When 54% of the higher education commencements of international students in Australia are in study fields such as accounting, business, management, and sales and marketing, plus the number of new international students in the same cohort in 2013 was over 140,000, it is not a surprise then that universities are being more targeted with their marketing communications, that they are …

Marketing museum exhibitions in the iPad era

Museums have existed for over 2,000 years and have gone through everything you can imagine. With that history there are probably not that many places as traditional as them. When it comes to the digital marketing museums execute, it continues to evolve and the need to innovate is more critical then ever. So, how do you revolutionise exhibition marketing at …

Oomph visit the QUT Cube

The Cube was brought to the attention of Oomph by a 3 year old called Riley who talked about a legendary giant iPad deep in the rainforest – this we had to see…so today the Oomph Brisbane team went to visit to the home of The Cube at Queensland University of Technology (QUT) Botanical Gardens campus, which is just a …

Inside History Finishes The Year In Style

Long term Oomph customer Inside History has joined the list of Oomph clients that have had a successful 2013. We would like to congratulate Inside History for continuing to create an informed and intelligent magazine and thank them for their continued passion in the digital publishing space. Inside History magazine has been named a finalist at the …

University of Adelaide e-Science app, winner at the South Australian Interactive Media Excellence Awards.

The e-Science app, already a finalist at the 2013 Australian Mobile Awards and Digital Magazine Awards 2013, has now won The Government, Education and Non-profit category at the South Australian Interactive Media Excellence Awards celebrated last month in Adelaide. These awards are a product of collaboration between the Interactive Media Industry Association and The Advertiser to feature South Australian success stories in the …