Boosting the uptake of magazine Apps – How digital publishers can use the new iOS9 features to increase subscriptions

The June 2015 Apple keynote turned out to be the most important update for news and magazine publishers since 2011. iOS9, available in October, will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers. Arguably they will benefit advertising oriented apps better than pay-wall apps, but they might …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

Mums are one of the personas more inclined to the use of iPads

A recent analysis by industry leading app analytics firm Flurry shows that when it comes to iPads the heavy users are: “Pet Owners”, “Small Business Owners” and no surprise “Mums”. Flurry analytics measures activity on almost 400 million iOS devices and for this analysis used a random sample of over 40,000 iPhone and iPad users. Perhaps more interesting and …

Convention & Incentive Marketing the latest to join Mogeneration’s star line up.

CIM, The Convention & Incentive Marketing magazine produced by Creative Head Media is the latest of our Mogeneration cients to achieve a 5 star rating on the Apple App Store.  We proudly welcome them into the 4+ star club and they now sit with Haymarket’s  PC & Tech Authority and FourFourTwo Australia and ACP’s Gourmet Traveller Magazine and Shop Til …

Mogeneration’s Oomph platform featured in “The Australian”

Sally Jackson wrote a piece on Oomph in The Australian. “SWIPING and tapping your way through your favourite publication will soon become as commonplace as riffling and flicking. Sydney-based company’ Mogeneration’s Oomph publishing platform is behind the tablet versions of a string of publications, including the iPad apps for ACP Magazines’ Gourmet Traveller, Shop Til You Drop and most …

Mogeneration CEO Keith Ahern speaking at the Newspaper Publishers Association Future Forum conference

On August 27 in Sydney The Insight Exchange is running an iPad Strategy Workshop as part of the Newspaper Publishers Association Future Forum conference. It is free for PANPA members and very inexpensive for others, including discounts for members of industry partners. It will be highly compressed event, packing much content, action and participation into two hours. One of the …