Mums are one of the personas more inclined to the use of iPads

A recent analysis by industry leading app analytics firm Flurry shows that when it comes to iPads the heavy users are: “Pet Owners”, “Small Business Owners” and no surprise “Mums”. Flurry analytics measures activity on almost 400 million iOS devices and for this analysis used a random sample of over 40,000 iPhone and iPad users. Perhaps more interesting and …

Convention & Incentive Marketing the latest to join Mogeneration’s star line up.

CIM, The Convention & Incentive Marketing magazine produced by Creative Head Media is the latest of our Mogeneration cients to achieve a 5 star rating on the Apple App Store.  We proudly welcome them into the 4+ star club and they now sit with Haymarket’s  PC & Tech Authority and FourFourTwo Australia and ACP’s Gourmet Traveller Magazine and Shop Til …

Mogeneration’s Oomph platform featured in “The Australian”

Sally Jackson wrote a piece on Oomph in The Australian. “SWIPING and tapping your way through your favourite publication will soon become as commonplace as riffling and flicking. Sydney-based company’ Mogeneration’s Oomph publishing platform is behind the tablet versions of a string of publications, including the iPad apps for ACP Magazines’ Gourmet Traveller, Shop Til You Drop and most …

Mogeneration CEO Keith Ahern speaking at the Newspaper Publishers Association Future Forum conference

On August 27 in Sydney The Insight Exchange is running an iPad Strategy Workshop as part of the Newspaper Publishers Association Future Forum conference. It is free for PANPA members and very inexpensive for others, including discounts for members of industry partners. It will be highly compressed event, packing much content, action and participation into two hours. One of the …

Mogeneration talk about iPad on ZDNet patch Monday podcast

This weeks theme is “Trawling for Aussie Apple iPad apps” “On Patch Monday this week, a look at the iPad from an Australian perspective. Keith Ahern, CEO of award-winning mobile consultancy Mogeneration, explains why he’s enthusiastic about the iPad and why it represents a whole new approach to computing. He talks us through Medwords, the company’s medical app, and reveals …