Boosting the uptake of magazine Apps – How digital publishers can use the new iOS9 features to increase subscriptions

The June 2015 Apple keynote turned out to be the most important update for news and magazine publishers since 2011. iOS9, available in October, will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers. Arguably they will benefit advertising oriented apps better than pay-wall apps, but they might …

Digital Catalogs and why PDF versions are out-dated

Oomph now produces catalogs from a print PDF file offering advertisers another digital output to support consumer interaction and drive increased sales. Adomatic Catalogs are truly digital, including being optimized for mobile and tablet, removing the need for out-dated, static PDF versions. Oomph CEO Keith Ahern says, “The new offering is re-imagining catalogs …

B&T Article – Solving The Advertising Problems

Oomph is more than just a digital magazine publishing company which might have something to do with CEO Keith Ahern’s deep tech roots. I’ve spent my entire career working with multimedia and the internet, from my first job as an engineer with Netscape in 1996. I was working beside the guy that invented JavaScript. There were people working on bringing …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

Oomph beats out global rivals in best app ratings

Oomph has again been recognised as the world’s leading platform for content rich apps. The iMonitor report, from McPheters & Company, an independent consulting and research company based in the US, ranked close to 15,000 apps from more than 80 countries. iMonitor assesses each app in terms of accessibility and ease of navigation, functionality, and use …

Food Watch NSW App featured in Perth Now article

“Phone checks on restaurants This type of information may soon be available to mobile phone users. Developers are planning iPhone software that uses GPS to locate patrons on an interactive map. Any nearby restaurants found to have breached health regulations are highlighted by a red pointer. Details, including the amount a company has been fined and the conviction, are displayed …