B&T Article – Solving The Advertising Problems

Oomph is more than just a digital magazine publishing company which might have something to do with CEO Keith Ahern’s deep tech roots. I’ve spent my entire career working with multimedia and the internet, from my first job as an engineer with Netscape in 1996. I was working beside the guy that invented JavaScript. There were people working on bringing …

Mobile Retail – The Vintage Cellars Case

Following the broader industry trend of retail brands increasing their presence in the mobile app space, Oomph has partnered with Vintage Cellars to produce their Cellar Press App which launched in January. Tablets are now a key sales channel for retailers and this was reflected in the analysis of the Black Friday sales weekend in the US which is often …

Affluent connection, reaching high income consumers with mobile brand advertising

This research study was executed by the leading research agency “Millward Brown” and commissioned by the BBC in London. The survey reached 6,000 smartphone and tablet users within the top 20% income earner population of USA, Sweden, Germany, India, Hong Kong and Australia, they are known in this research as Affluent Customers. The study presents relevant statistics for mobile marketers …