Digital Catalogs and why PDF versions are out-dated

Oomph now produces catalogs from a print PDF file offering advertisers another digital output to support consumer interaction and drive increased sales. Adomatic Catalogs are truly digital, including being optimized for mobile and tablet, removing the need for out-dated, static PDF versions. Oomph CEO Keith Ahern says, “The new offering is re-imagining catalogs …

Adomatic Live Ads: Land Rover

We are pleased to announce the latest Adomatic created mobile-web and tablet ads. Oomph Adomatic converted the Land Rover print ad into interactive digital ads for in-App and mobile web advertising across News Corp. properties. The Land Rover mobile-web ads included targeted content based on the audience locations. The ads ran across News Corp website properties targeting audience in New …

B&T Article – Solving The Advertising Problems

Oomph is more than just a digital magazine publishing company which might have something to do with CEO Keith Ahern’s deep tech roots. I’ve spent my entire career working with multimedia and the internet, from my first job as an engineer with Netscape in 1996. I was working beside the guy that invented JavaScript. There were people working on bringing …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

News Corp partners with Oomph to power next generation tablet advertising

Today, Oomph is pleased to announce that it has been selected by News Corp Australia as its partner to power the next generation of rich media advertising on the tablet editions of their leading daily newspapers. News has called its new advertising offering “AccessOne” and we are very proud to be a key part of that innovative offering.  Key factors for News …