Oomph User Group Launch

May 2012 Here at Oomph, we know and appreciate the hard work that goes into designing, developing and publishing digital content.  All of us at Oomph would like to help make that work a little easier by supporting the Oomph publishing community through a number of Oomph sponsored initiatives.  One of the first such initiatives is the launch of the Oomph User …

Keith’s Tablet Insights May

May 2012 We have always driven Oomph forward based 50% on listening to customers and 50% on our strong opinions on where this industry is going.  This leading and listening has helped us create one of the the  best tablet publishing platforms out there. Highest average iMonitor ratings Australian iPad apps score very highly on the McPheter’s …

Cross Platform Support Update from Oomph

May 2012 Oomph CEO, Keith Ahern shares the Oomph position on cross platform, Android in particular. First of all we love competition in the tablet device space, theres nothing more we would like than serious competition to: drive down the cost of tablets allow more publisher friendly business models Both of the above are win-win for Oomph and our customers. …

Oomph sponsors Young Minds group

April 5th 2012 Oomph, the iPad platform behind leading titles such as Harper’s Bazaar, Gourmet Traveller, FourFourTwo and Street Press Australia’s Three magazine, is supporting the next generation of magazine publishing professionals as the sponsor of Publishers Australia’s Young Minds initiative. Oomph will provide commercial support as well as training to the group, which is aimed at …

The New iPad hits OomphHQ – WOW!

March 22nd 2012. Yesterday, the Oomph marketing and design departments got our hands on the New iPad. Wow! I was in two minds about whether the new retina display would really make that much of a difference that I’d need to upgrade.  It didn’t take long to convince me. After flicking through some of our Oomph magazines such as the new …

Oomph Tablet Trends 2011

Dec 23rd 2011 It’s almost done, another year gone!  While we are all looking forward to taking a few days off to recharge, we decided to review what has been an amazing year.  In this blog, we cover some highlights from 2011 and we provide predictions for what we expect to see in 2012. What an exciting year it’s been, …

AIMIA Tablet Advertising Guidelines

6th December 2011 We are very proud to be the sponsors of an important piece of work in the Australian Tablet Market – the first Tablet Advertising Guidelines report.  See the press release below. We have created the Tablet Advertising Guidelines App available for free from the App Store.  Somehow these things always look better on the iPad. Read More