Digital Catalogs and why PDF versions are out-dated

Oomph now produces catalogs from a print PDF file offering advertisers another digital output to support consumer interaction and drive increased sales. Adomatic Catalogs are truly digital, including being optimized for mobile and tablet, removing the need for out-dated, static PDF versions. Oomph CEO Keith Ahern says, “The new offering is re-imagining catalogs …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

Mobile Retail – The Vintage Cellars Case

Following the broader industry trend of retail brands increasing their presence in the mobile app space, Oomph has partnered with Vintage Cellars to produce their Cellar Press App which launched in January. Tablets are now a key sales channel for retailers and this was reflected in the analysis of the Black Friday sales weekend in the US which is often …