Defining a mobile and tablet strategy in a post PC world

A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for your business and fits within your overall marketing communications program. To assist you into defining that strategy, let’s start …

Best Practise App Marketing – Fitness First

There are two key parts to any successful app strategy, 1) creating a high quality app and 2) promoting it via an integrated marketing program. With over 700,000 apps now in the App Store, the biggest recommendation I have is don’t leave app marketing to an afterthought. Every client wants more downloads of their apps – and with this in mind, …