Wider audience reach and reduction of costs through 
creation of Honda digital magazine App

In a digitally transforming world, Honda wanted to cater to their customers needs, allow for flexible content updates and increase their audience reach through digital channels. Honda used Oomph for Digital Publishing to create the Honda Magazine App. Having significant readership success, Honda ceased the print magazine and moved entirely to digital. This digital transformation allowed Honda to be …

B&T Article – Solving The Advertising Problems

Oomph is more than just a digital magazine publishing company which might have something to do with CEO Keith Ahern’s deep tech roots. I’ve spent my entire career working with multimedia and the internet, from my first job as an engineer with Netscape in 1996. I was working beside the guy that invented JavaScript. There were people working on bringing …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

UNSW’s Oomph-powered ASB App Wins Accolades!

We are very pleased to announce that the UNSW Business School Marketing, Admissions and Student Recruitment Unit won 2 awards at the Australian Marketing Institute State (NSW) awards. One of which was under the “Education” category for the UNSW ASB app, powered by Oomph. James Lew from the UNSW Business School said: “The winning submission under the “Education” category was …

News Corp partners with Oomph to power next generation tablet advertising

Today, Oomph is pleased to announce that it has been selected by News Corp Australia as its partner to power the next generation of rich media advertising on the tablet editions of their leading daily newspapers. News has called its new advertising offering “AccessOne” and we are very proud to be a key part of that innovative offering.  Key factors for News …

Oomph and Mobeseek raising the bar for tablet ads

Oomph and Mobeseek have been raising the bar in tablet advertising since first partnering in 2011. Mobeseek’s excellence in mobile strategy combined with the creative talent of the Oomph Design Studio has created some awesome highly interactive tablet ads published across several Oomph publications. Two of our latest ads for Vodafone and Mini has been recognised as outstanding in …

Media Release: mogeneration will support the Apple tablet

MEDIA RELEASE Sydney, Jan 19 2010. mogeneration will create software and publish content for the new Apple tablet, which is expected to be revealed on January 27th by Apple. mogeneration have a long history of publishing mobile content for content owners such as News Corp (News Ltd), Coastalwatch, Australian State Governments and several Medical publishers. mogenerations publishing platform can be licensed to …