Are you getting the most out of the digital media campaigns for your app?

Digital mediums such as email, web and in-app, are the obvious ways to promote your apps to new users. However, how do you tell how effective they are? Well now you can gauge the effectiveness of your digital media campaigns with Flurry’s new Acquisition Campaign tool. Flurry now allows you to create special links to embed in your campaigns that …

Footy’s back and so is the AFL Record

Last week the AFL Record kicked off it’s third season on iPad. This year brings a slick, new, iOS7-optimised user interface, along with the usual weekly magazine content necessary for any footy fan. Each weekly issue features selected stories from the print edition, video content including player interviews, match highlights, photo galleries, headshots of every listed …

Cosmopolitan goes iPhone

Continuing with their constant innovation, Bauer Media Group has launched its first-ever Cosmopolitan iPhone app. Created using the Oomph platform and launched in Mid-February, it quickly became Editor’s Choice in the App Store and in less than two weeks it had over 700,000 page views and over 10,000 installs. Cosmopolitan is a great example of what a more universal app …

Defining a mobile and tablet strategy in a post PC world

A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for your business and fits within your overall marketing communications program. To assist you into defining that strategy, let’s start …

Pioneering the direct recruitment of international students

When 54% of the higher education commencements of international students in Australia are in study fields such as accounting, business, management, and sales and marketing, plus the number of new international students in the same cohort in 2013 was over 140,000, it is not a surprise then that universities are being more targeted with their marketing communications, that they are …

Marketing museum exhibitions in the iPad era

Museums have existed for over 2,000 years and have gone through everything you can imagine. With that history there are probably not that many places as traditional as them. When it comes to the digital marketing museums execute, it continues to evolve and the need to innovate is more critical then ever. So, how do you revolutionise exhibition marketing at …

Inside History Finishes The Year In Style

Long term Oomph customer Inside History has joined the list of Oomph clients that have had a successful 2013. We would like to congratulate Inside History for continuing to create an informed and intelligent magazine and thank them for their continued passion in the digital publishing space. Inside History magazine has been named a finalist at the …

University of Adelaide e-Science app, winner at the South Australian Interactive Media Excellence Awards.

The e-Science app, already a finalist at the 2013 Australian Mobile Awards and Digital Magazine Awards 2013, has now won The Government, Education and Non-profit category at the South Australian Interactive Media Excellence Awards celebrated last month in Adelaide. These awards are a product of collaboration between the Interactive Media Industry Association and The Advertiser to feature South Australian success stories in the …