Steve Jobs said “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” So what’s the best way to nail your customer experience? Ask your customers! Oomph are currently are working with a leading global retailer who is looking to deploy iPads throughout their retail stores worldwide. The objective of …
Mums are one of the personas more inclined to the use of iPads
A recent analysis by industry leading app analytics firm Flurry shows that when it comes to iPads the heavy users are: “Pet Owners”, “Small Business Owners” and no surprise “Mums”. Flurry analytics measures activity on almost 400 million iOS devices and for this analysis used a random sample of over 40,000 iPhone and iPad users. Perhaps more interesting and …
Lawyers Weekly app ranked number 1 in iMonitor’s August list of New & Noteworthy apps
The Lawyers Weekly iPad app has been named the highest rated app in the August list of New & Noteworthy apps by global app ranking service iMonitor. iMonitor reports: “It’s not often that the best of the recent introductions is a B2B publication, but the highly enhanced Australian Lawyers Weekly took top honours. From Cirrus Media and Oomph, …
Apple highlights Oomph powered iPad App in advertising campaign
The Oomph team would like to congratulate Oxford University Press (OUP) on their Food Book App being used in an international outdoor advertising campaign by Apple. The Food Book app has a beautiful cover with a two-tone chopping board and fresh radishes. Inside the App are three sections: Food Skills, …
Want to publish in multiple languages? Sure can!
Publishing an app to the iTunes App Store opens your work to the world and markets beyond your region. Currently the world has over 6,000 spoken languages with the top ten most popular languages (in order of popularity) Chinese (Mandarin), Spanish, English, Hindi, Arabic, Portuguese, Bengali, Russian, Japanese and Javanese. Catering for one or more of these languages or other …
Publisher Australia’s Young Mind’s Event Review
Thursday, May 02, 2013 By Fiona MacDonald, PA Freelancer member and Young Minds committee member. Young Minds is proudly sponsored by Oomph – Simply Smart Tablet Publishing. In the three short years since Apple launched the iPad, tablets have become a major part of the publishing conversation. On 16th April, Publishers Australia’s Young Minds committee hosted a panel discussion analysing …
Congratulations MCA! Anish Kapoor App wins Best Web Award
On the evening of April 19 in Portland, Oregon USA, the Museum of Contemporary Art’s Anish Kapoor ePublication was recognised at the international Museum and Web Conference MW2013. The iPad application won the Rich Media category of the Best of the Web Awards. Attracting over 600 museum professionals from across the globe, the event explores the current and potential use …
Preview app templates online – experience before you buy
We’ve launched web previews of app templates! Now you don’t need an iPad handy to experience the awesome templates available on Marketplace. With just one click, your browser becomes an all singing, all dancing iPad. Simply, hit the Preview button next to the template you are viewing and see for yourself. All templates on …
Spotlight on the Museum of Contemporary Art and M2 Magazine
MCA Publication – second edition. The interactive view of the Kapoor’s work takes you through a preview of the exhibition and awesome behind the scenes information about the installation. As the exhibition comes to a close at the MCA, this app feature will become a multimedia celebration of the entire event. Something a coffee table book could never achieve. …
An international crowd of first time Oomphers building app templates
Graphic Designers are the new rock stars of the digital world and we love them. As part of the launch of the preview of Marketplace, Oomph joined forces with the #1 design marketplace Design Crowd to reach designers from across the globe. Oomph ran four category specific contests, to create Oomph iPad app templates …