Below you'll find a list of all posts that have been categorized as “Press”
A piece by Oomph CEO Keith Ahern – featured in Publishing Executive, 23 October, 2015. —— Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising …
Original article published on Inc. by Dave Kerpen. See full article. There is a reason that small and medium-size businesses tend to be among the early adopters of new business technology. Unlike big, slow-moving corporations, SMBs can switch to new tech as soon as its benefits are apparent. The incentive to do so is …
Read full article on Forbes Story by Ilya Pozin There are hundreds of companies in the ad tech industry competing for a vast and growing amount of money. These companies range in size from Google, the dominant player, to tiny startups you’ve never heard of. To thrive in this environment of intense competition, independent ad tech companies will …
Oomph is featured as one of Australia’s top 10 startups. Read More
Company Enters U.S Market to Provide Rich Media Content Transformation for publishers, advertisers. New York, NY (PRWEB) June 25, 2015 Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into high impact, multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New …
Oomph is more than just a digital magazine publishing company which might have something to do with CEO Keith Ahern’s deep tech roots. I’ve spent my entire career working with multimedia and the internet, from my first job as an engineer with Netscape in 1996. I was working beside the guy that invented JavaScript. There were people working on bringing …
“Over the next five years or so, Hearst Magazines President David Carey told Bloomberg reporter Brett Pulley that tablets could comprise 25- to 30 percent of magazines’ circulation. He expressed confidence that as the tablet market grows, both in terms of audience and devices,” Mogeneration’s Oomph platform empowers publishers and media companies to create additional revenue streams by enabling them …
CEO Keith Ahern joins host Stilgherrian and two other guests on the the January 31 2011 ZDNet Patch Monday podcast discussing the Microsoft-Google-Apple 3-way cage fight http://bit.ly/gF8AB7
On August 27 in Sydney The Insight Exchange is running an iPad Strategy Workshop as part of the Newspaper Publishers Association Future Forum conference. It is free for PANPA members and very inexpensive for others, including discounts for members of industry partners. It will be highly compressed event, packing much content, action and participation into two hours. One of the …
Mogeneration are both humbled and thrilled to be named one of six hot Aussie start ups by the Age. In particular they highlighted our Oompf platform. “According to the director of the web venture incubator Pollenizer, Mick Liubinskas, the iPhone app developer Mogeneration is an outstanding Aussie start-up. Mogeneration’s platform, which supports live, daily, weekly and monthly content, has …
