Engaging content drives 40% increase in app downloads for eScience
The University of Adelaide uses Oomph for Digital Publishing to create and update their popular eScience magazine app. Produced by the Faculty of Sciences at the University of Adelaide, e-Science is a free magazine that offers interactive feature articles written by our researchers and complemented by resources specifically designed for teachers.
Under leadership of a new editor Adam Strang, the articles cover unique areas of science and the research they are doing in that area. The eScience app has been featured frequently under "What's Hot" in the Magazines and Newspapers category in the App store.
This App and regular updates of the magazine issues allow Strang and his team to connect with audience and keep them engaged.
"We use the Oomph platform to give articles about our research a depth, richness and flexibility that aren't available through traditional publication channels. Our e-Science app allows us to place interactive elements near relevant points of our articles, seamlessly link back to related previous articles and quickly define specialist scientific terms for general public readers with pop-up windows."
- Adam Strang, Editor, e-Science Magazine
What did Oomph do:
- Provided eScience with a platform to create high-quality, interactive content easily and without the need for coding
- Ability to update new issues of the digital magazine
- Ability to place interactive elements near relevant points of articles and seamlessly link back to related previous articles
- Quickly define specialist scientific terms for general public readers with pop-up windows
eScience Outcomes:
- Over 100,000 iOS downloads through the Oomph platform
- Approximately 40% increase in downloads per month over the last year
- Wider audience reach
- Higher audience interaction and engagement
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