Time Inc Case Study
Increase awareness of Glade’s new Clean Linen Fragrance to digital audience through in-App advertising.
Using the Oomph Adomatic platform, the Glade print PDF ad was transformed into a rich-media, interactive ad within a few hours. The ad was then delivered through the Entertainment Weekly and People digital publications (Apps).
- Low cost - Eliminated agency production costs for rich-media advertisement.
- Fast - Reduced time win ad production to a few hours so ad could be sent for last-minute media space
- High quality – Using the original print PDF ad, all design quality was transformed into digital.