Continuing with their constant innovation, Bauer Media Group has launched its first-ever Cosmopolitan iPhone app. Created using the Oomph platform and launched in Mid-February, it quickly became Editor’s Choice in the App Store and in less than two weeks it had over 700,000 page views and over 10,000 installs.
Cosmopolitan is a great example of what a more universal app should be, it detects what device is being used and behaves accordingly. Leveraging on the Oomph technology that supported the tablet version, this first universal issue has an astonishing usage on iPhone with more than 75% of the sessions happening on this device.
Cosmopolitan is Australia’s number one women’s lifestyle magazine and its mobile version is no exception, this new version includes a brand new design for iOS7, and great interactivity including for example a feature called “Clean it like you mean” a fun quiz/game to help women decide whether they should throw out clothes or keep them.
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Download the free interactive March issue from the App Store today.