Digital mediums such as email, web and in-app, are the obvious ways to promote your apps to new users. However, how do you tell how effective they are?

Well now you can gauge the effectiveness of your digital media campaigns with Flurry’s new Acquisition Campaign tool.

Flurry now allows you to create special links to embed in your campaigns that allow you to track both click-throughs as well as installs of your apps. Thus allowing you to track the effectiveness of each type of media as well as specific campaigns or ads. For more information on creating your own Acquisition Campaigns, see our support documentation here.