Australia’s successful220 Triathlon Australia/ New Zealand magazine launched yesterday on the iPad.

Published by Citrus Media a leading custom publisher, this is the first of what should be a successful foray into the iPad publishing world.

The first edition covers Lance Armstrong’s foray into triathlon (this week he won Florida Ironman 70.3) the best event planner I’ve seen, full coverage of past events, product reviews, and useful interactive training guides – everything a keen rookie triathlete like myself could want for.

An interesting inclusion is the Toyota advert that features leading Craig ‘Crowie’ Alexander in the Every Second Counts campaign. Clever use of video talks directly to the audience and brings the man to the masses perfectly.

Looking forward to the next one.

The Oomph sporting app portfolio continues to grow and includes The AFL Record, Haymarket’s FourFourTwo magazine and Adidas Onside and a number from Blitz Publishing including Blitz Martial Arts Magazine, Soccer Int. EURO 2012 Program and Australian Triathlon and Multisport magazine. Most make use of live score updates, rich photography and video to add real value to their print titles.

220 Triathlon is Australia’s best-selling triathlon magazine.

Each issue is packed with training advice from triathlon’s greatest coaches to help you swim, bike and run faster. Our exclusive access to the world’s best athletes will inspire you, and help you learn the training secrets to propel you to a new personal best.

Our industry renowned gear tests will guarantee your next purchase is an informed one. We also have award winning race photography, expert nutritional advice and comments from exclusive columnists Chrissie Wellington and Pete Jacobs.

You’ll get all this and more – every issue.