This research study was executed by the leading research agency “Millward Brown” and commissioned by the BBC in London.
The survey reached 6,000 smartphone and tablet users within the top 20% income earner population of USA, Sweden, Germany, India, Hong Kong and Australia, they are known in this research as Affluent Customers. The study presents relevant statistics for mobile marketers today.
The study offers interesting insights about mobile behaviour, for not only a B2C approach but also a B2B utilisation. It also reaffirms the increasing appetite for news on the go and its effect on desktops. One of the surprising findings has to do with the power of advertising awareness when it comes to mobile and in comparison to desktops.