15th November 2011 Magazine Week
Oomph attended Magazine Week on 10-11th November. The Publishers Australia event had over 70 inspiring (and at times colourful) speakers and panelists and was attended by over 350 publishers from across the country. The Excellence Awards gala evening closed off the week with a bang!
It was a rare opportunity for publishers and service providers alike to get together, review the market and look to the future. For the team at Oomph, it was a chance to re-connect with the editors, producers and decision makers from both large multi-title businesses to independents, many of whom face the same the same challenges in the quest for consumer share of wallet and share of attention.
A key take away for me was that in the world of new media, success relies on delivering well designed, relevant, entertaining (or educational) content – the core skills of any good magazine publisher. The Oomph digital publishing platform complements these skills by making it simple for magazine publishers to create multi-media digital experiences.
Congrats to Active Media Group for their Fitness First iPad magazine winning the Best App on Mobile or Tablet Device at the Magazine Week Excellence Awards 2011. This iPad magazine provides the essential tools to create and sustain an active, healthy and balanced life. The app is proudly powered (and now produced) by Oomph and incorporates the latest features and functionality offered by the Oomph platform. Judges made special mention of the suitability of the content and media for both the audience and advertisers as evidenced by the iPad version making a profit from the first edition.
Lisa Walton, Marketing Director, Oomph.