Oomph has again been recognised as the world’s leading platform for content rich apps.

The iMonitor report, from McPheters & Company, an independent consulting and research company based in the US, ranked close to 15,000 apps from more than 80 countries. iMonitor assesses each app in terms of accessibility and ease of navigation, functionality, and use of rich media enhancements. From that analysis, apps built with Oomph significantly outranked all other platforms, including global behemoth Adobe.

Keith Ahern, founder and CEO of Oomph said: “It is heartening to again be recognised as the best rich media content publishing platform in the world. Our small, dedicated team have again shown that Australian start-ups can compete and win in the global technology arms race.  It also confirms that if you are interested in creating engaging touch screen experiences on phone, tablet and beyond, there is no better solution available globally than Oomph”.

While originally known for digital magazine publishing, Oomph’s influence has broadened significantly, with its enterprise clients leveraging the powerful platform for in-store kiosk apps and even sales force enablement apps. The capacity for rich media to truly engage the audience is driving increased demand across the board. Clients, including News Corp, Westfield, Fuji Xerox, Coles, Bauer Media Group and Qantas continue to work with Oomph to raise the bar on the creation of truly engaging touch screen experiences.

About Oomph:
Oomph, formerly Mogeneration, was founded in 2008 to create apps for touch devices. With over 6 years of R&D, the Oomph digital publishing platform is the easiest, fastest and most exciting way to create rich media apps.

About McPheters & Company:
McPheters & Company works with media companies to develop strategies to successfully expand their brands and build audience across evolving platforms, drawing upon core competencies in strategic planning, media research, and accountability metrics.