18th October 2011  Oomph titles continue to make the move to Newsstand. Oomph has been supporting Apple’s Newsstand and now have 4 Australian titles approved and available in there. StreetPress Australia’s Three Magazine, Fitness First iPad magazine now sit alongside ACP Magazine’s Australian Women’s Weekly and Gourmet Traveller magazine. We are seeing some positive download trends already from being in the Newsstand  –  Australian Women’s Weekly is currently at #6 in the Top Free Apps list and Gourmet Traveller sitting at #8.   Another Newsstand effect is that the rankings of both these apps have increased to 4+ and 5 stars.
If you would like to know more about Newsstand please don’t hesitate to contact Oomph.  We think it’s a positive move by Apple in support of magazine and newspapers on the iPad, so we’re working with our clients to make sure they have all the information and support to make the transition.  The key differentiator is that your periodical needs to have an auto re-newing subscription (whether free or paid).