Posted By oomphhq on October 20th, 2011

The older and wiser are turning to tablet devices

21st October 2011

There are a lot of misconceptions about the tablet marketplace.

None more telling than who uses actually uses these devices. On a day-to-day basis I encounter the assumption that tablets are for young males.  OK… traditionally this demographic have been early adopters, but in this accelerated culture that we live in, things change fast.

Nielsen has come to the rescue and has validated what I’ve suspected, that the more ‘seasoned’ in terms of years now make up the bulk of the tablet demographic. I avoid the use of the word ‘older’ as I fall into this demographic.

In Q2 2011 35+ made up 54% of the demographic composition of active tablet users. The most growth coming from the ‘pointy end’ from 55+.

My prediction is the 35+ demographic composition will continue to grow.

From a marketing perspective, if you are chasing the AB segment, lots of disposable income and online adept…tablets are where you should be.

Guy Baxter – Oomph Business Director