Posted By oomphhq on April 28th, 2014

News Corp partners with Oomph to power next generation tablet advertising

Adomatic blog entry

Today, Oomph is pleased to announce that it has been selected by News Corp Australia as its partner to power the next generation of rich media advertising on the tablet editions of their leading daily newspapers. News has called its new advertising offering “AccessOne” and we are very proud to be a key part of that innovative offering.  Key factors for News in selecting Oomph included our “low effort, high impact” ethos and our consistent recognition for powering the world’s most engaging touch screen content, as demonstrated by the recent iMonitor report. Oomph’s emerging capability in tablet advertising encompasses the spectrum of rich media ads from enhanced print ads to creating custom ads, across both tablet and mobile.

To see what Oomph powered advertising looks like please view the advertising showcase available from the Oomph Viewer iPad app. Alternatively, watch a video in which you can see examples of printed Ads in PDF being converted into engaging rich media Ads for tablet and mobile. Also read and watch now a case study on the multi-award winning Ad for Hayman Island created by DDI and published in the QANTAS Magazine App

Do you want to create new revenue streams and increase your audience engagement? Reach us today for a free consultation about harnessing the power of the world’s number one digital publishing platform to convert your existing print Ads into rich tablet and mobile Ads.