A piece by Oomph CEO Keith Ahern – featured in Publishing Executive, 23 October, 2015. —— Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising …
Oomph and Mobeseek raising the bar for tablet ads
Oomph and Mobeseek have been raising the bar in tablet advertising since first partnering in 2011. Mobeseek’s excellence in mobile strategy combined with the creative talent of the Oomph Design Studio has created some awesome highly interactive tablet ads published across several Oomph publications. Two of our latest ads for Vodafone and Mini has been recognised as outstanding in …