Entertainment Weekly USA runs new Oomph Adomatic created ads for Glade

We are excited to see interactive digital ads created using the Adomatic platform running in this week’s digital version of Entertainment Weekly in the U.S. Without needing designers or developers, Time Inc. created a “Glade” rich-media, interactive ad within a few hours using the Oomph Adomatic platform. The ad is being delivered through the Entertainment Weekly and People digital publications …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …