In a digitally transforming world, Honda wanted to cater to their customers needs, allow for flexible content updates and increase their audience reach through digital channels. Honda used Oomph for Digital Publishing to create the Honda Magazine App. Having significant readership success, Honda ceased the print magazine and moved entirely to digital. This digital transformation allowed Honda to be …
Defining a mobile and tablet strategy in a post PC world
A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for your business and fits within your overall marketing communications program. To assist you into defining that strategy, let’s start …