Boosting the uptake of magazine Apps – How digital publishers can use the new iOS9 features to increase subscriptions

The June 2015 Apple keynote turned out to be the most important update for news and magazine publishers since 2011. iOS9, available in October, will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers. Arguably they will benefit advertising oriented apps better than pay-wall apps, but they might even …

Can Apple Pay™ “buy from the ad” mobile advertising be the breakthrough for publishers?

Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …

7 Tips To Make You A Better iPhone App Designer

The Oomph design team have put together the 7 tips to make you a better iPhone app designer to help you start making great interactive content for the Oomph platform on iPhone. Oomph Platform iOS 7 for iPhone Before we start, it is worth mentioning the improvements to the Oomph platform for iPhone in the latest update. Oomph iPhone apps now …

Cosmopolitan goes iPhone

Continuing with their constant innovation, Bauer Media Group has launched its first-ever Cosmopolitan iPhone app. Created using the Oomph platform and launched in Mid-February, it quickly became Editor’s Choice in the App Store and in less than two weeks it had over 700,000 page views and over 10,000 installs. Cosmopolitan is a great example of what a more universal app …

Tokyo Superguide iPhone app now available

The Tokyo Superguide iPhone app, created for Superfuture Corporation is a beautiful travel guide with maps, itinerary manager and points of interest.  The app needs no internet connection to operate thereby making it the perfect travel companion if you are going to Japan. The primary requirement was to retain the look and feel of the successful printed PDF guides. …

Mogeneration talk about iPad on ZDNet patch Monday podcast

This weeks theme is “Trawling for Aussie Apple iPad apps” “On Patch Monday this week, a look at the iPad from an Australian perspective. Keith Ahern, CEO of award-winning mobile consultancy Mogeneration, explains why he’s enthusiastic about the iPad and why it represents a whole new approach to computing. He talks us through Medwords, the company’s medical app, and reveals …

Australia’s First iPad app: Carter’s Encyclopaedia of Health and Medicine by mogeneration

Now available from the app store. View the video walkthrough of the app. At mogeneration we have been hard at work creating iPad and iPhone apps. Mogeneration are working with Medwords.com.au to bring “Carter’s Encyclopaedia of Health and Medicine” to the iPhone and iPad. Carter’s Encyclopaedia of Health and Medicine is an extremely comprehensive iPad application specifically written …

mogeneration will be talking about iPhone & iPad apps at Apple Store in Chatswood NSW on Wednesday 24th of February

At 11 pm on wednesday the 24th of February at the Apple Store in Chatswood mogeneration will be talking about creating iPhone & iPad apps for businesses.  Also speaking are companies with apps in the healthcare and construction industries.  It’s a great chance with talk with Australian businesses and developers about all things iPhone. You can find full details about the …