Market Insights Archives

Smartphones and tablets have doubled the time we spend online

A new report from Jumptap and Comscore came out recently providing some great insights that discusses “Screen Jumping” behaviour by today’s consumer. The report is based on the American consumer but with Australian audiences being one of lead mobile and tablet users, we think there would be a close correlation here in Australia. In just …

The App Economy is worth $3.6b

28th June We spotted this article today in the Business Insider website – kind of sums up that while there is a lot of noise about Android – (Say hello Nexus 7) to get a return on your App investment the best bet is still with iOS. CHART OF THE DAY: The App Economy Is ~$3.5 Billion Read More

Oomph reviews WWDC and iOS6

21st June Well, it’s over for another year. This year’s World Wide Developer Conference (WWDC) was one of the most anticipated in years, with predictions ranging from improved Siri features, a new TV, apps on Apple TV to new Macs. Just before the conference, I made a few predictions: iOS 6. An SDK for building apps …

The new iPad and magazines – a match made in….

30th March 2012 As featured in the Publisher’s Australia Website. On the 15th March, Apple launched the new iPad into Australia. Like most of our clients, we were excited to see how our Oomph powered iPad magazines would look on the much hyped new retina display. We were not disappointed, they look incredible. However, over …

iMonitor Ratings and accreditation

May 2012 iMonitor Australia’s Three Magazine has been named one of the 20 best iPad magazine apps in the world according to iMonitor figures released in early March 2012 published by US research group McPheters & Company. StreetPress Australia’s Managing Editor Andrew Mast , “We were aiming for a Golden Globe nomination but being ranked alongside …

Oomph loves the New iPad

March 12th 2012 Oomph loves the New iPad Apple has announced the New iPad and with it the new Retina Display. For publishers of Digital Magazines, Multimedia Apps and other Event Apps the retina display means clearer, crisper type, stunning images and gorgeous video. The iPad’s screen resolution jumps from 1024 x 768 pixels to …

Three Magazine and Oomph – top ranked in the world.

Sydney, March 6th 2012 Three Magazine and Oomph – top ranked in the world. Two Australian companies are taking on the world of iPad publishing and making inroads alongside the publishing giants. Three Magazine by publisher StreetPress Australia and Tablet software company OomphHQ.com has been rated in the iMonitor List of Best Magazine Apps for iPad …

Sales teams that use tablets close deals faster

22nd February 2012 Thinking of hooking your corporate sales teams with tablets – recent research from Huthwaite shows benefits include accelerated pace of business, faster communication that correlate to your teams hitting their sales targets. Time to give your teams an “office in their brief case”. This article was posted on TabTimes and can be …

7 great ways to use SEO to help promote your iOS App

22nd February 2012 A great post found Mobile Marketer Website posted here to help our clients market their apps. 7 SEO tips to help Google like your iOS and Android apps Brian Klais is founder and chief strategist at Pure Oxygen Labs By Brian Klais It is the season of love. And if you are among …

Oomph 2012 Tablet Predictions

December 2011. JP Morgan forecasts that 99m tablets will be shipped worldwide next year – a whopping 55% growth from 2011. Tablets will continue to proliferate and infiltrate the way we use and consume information. So where are we going to see the biggest impacts and what does that mean for you? Here we make a …

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