December 2011 “The Mobile Magazine Reader” A Custom Study of Magazine App Users was released in November for the US Association of Magazine Media. With a sample size of 1009 tablet users – the largest study of it’s kind. Some amazing insights from this study including the rise of ecommerce on tablets (or Tcommerce) and that tablet …
Magazine Week 2011 Review
15th November 2011 Magazine Week Oomph attended Magazine Week on 10-11th November. The Publishers Australia event had over 70 inspiring (and at times colourful) speakers and panelists and was attended by over 350 publishers from across the country. The Excellence Awards gala evening closed off the week with a bang! It was …
The Australian premium content on Android Tablets is powered by Oomph
26th October 2011 News Corp launch premium content subscriptions with their flagship paper The Australian. On Monday 24th October, The Australian launched their premium content digital subscription . This signals a big move in the ongoing evolution of digital media in Australia and has sparked a good debate about whether the public will pay for digital content. With so much …
In-App Purchase Content Delivery and security with Oomph
25th October 2011. In -App Purchasing Tom Adams, Oomph CTO shares insights into In-App purchasing; what it is, how it works and how Oomph works to protect your content. The Oomph platform allows on device, in-app purchasing (IAP) of content via a number of platform specific methods. On iOS, this is supported …
The older and wiser are turning to tablet devices
21st October 2011 There are a lot of misconceptions about the tablet marketplace. None more telling than who uses actually uses these devices. On a day-to-day basis I encounter the assumption that tablets are for young males. OK… traditionally this demographic have been early adopters, but in this accelerated culture that we live in, things change fast. Read More