Below you'll find a list of all posts that have been tagged as “Publishers”
Read full article on Forbes Story by Ilya Pozin There are hundreds of companies in the ad tech industry competing for a vast and growing amount of money. These companies range in size from Google, the dominant player, to tiny startups you’ve never heard of. To thrive in this environment of intense competition, independent ad tech companies will …
The June 2015 Apple keynote turned out to be the most important update for news and magazine publishers since 2011. iOS9, available in October, will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers. Arguably they will benefit advertising oriented apps better than pay-wall apps, but they might …
Oomph is more than just a digital magazine publishing company which might have something to do with CEO Keith Ahern’s deep tech roots. I’ve spent my entire career working with multimedia and the internet, from my first job as an engineer with Netscape in 1996. I was working beside the guy that invented JavaScript. There were people working on bringing …
Recent circulation figures suggest ongoing challenges for news and magazine publishers in driving consumer uptake of their tablet and mobile papers and magazines. However, the rollout of Apple Pay™ could be the beginning of a revolution in mobile advertising and a valuable addition to the ad tech capabilities of the largest media companies. Since launching in …
