Below you'll find a list of all posts that have been tagged as “Rich Media”
A piece by Oomph CEO Keith Ahern – featured in Publishing Executive, 23 October, 2015. —— Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising …
Read full article on Forbes Story by Ilya Pozin There are hundreds of companies in the ad tech industry competing for a vast and growing amount of money. These companies range in size from Google, the dominant player, to tiny startups you’ve never heard of. To thrive in this environment of intense competition, independent ad tech companies will …
(Original post by Keith Ahern available on iMedia Connection) The digital media landscape is highly fragmented. According to data from October 2014 collected by Pew Research Center, 64 percent of American adults own a smartphone, 42 percent own a tablet, and 32 percent own an e-reader. With so many devices and digital platforms, the cost of …
We are excited to see interactive digital ads created using the Adomatic platform running in this week’s digital version of Entertainment Weekly in the U.S. Without needing designers or developers, Time Inc. created a “Glade” rich-media, interactive ad within a few hours using the Oomph Adomatic platform. The ad is being delivered through the Entertainment Weekly and People digital publications …
Today, Oomph is pleased to announce that it has been selected by News Corp Australia as its partner to power the next generation of rich media advertising on the tablet editions of their leading daily newspapers. News has called its new advertising offering “AccessOne” and we are very proud to be a key part of that innovative offering. Key factors for News …
Kiosks have a broad range of applications that can help businesses share and gather information, extend a business’ presence into public spaces and influence perception of a brand. In retail environments they can help to streamline processes and act as an information aide if sales staff are occupied or not present. Oomph …
