The June 2015 Apple keynote turned out to be the most important update for news and magazine publishers since 2011. iOS9, available in October, will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers. Arguably they will benefit advertising oriented apps better than pay-wall apps, but they might …
Defining a mobile and tablet strategy in a post PC world
A mobile or tablet app, a mobile website, a responsive design website or a mobile web app? The question is not whether you need a mobile & tablet strategy; the question is how to define a strategy that is good for your business and fits within your overall marketing communications program. To assist you into defining that strategy, let’s start …
Best Practise App Marketing – Fitness First
There are two key parts to any successful app strategy, 1) creating a high quality app and 2) promoting it via an integrated marketing program. With over 700,000 apps now in the App Store, the biggest recommendation I have is don’t leave app marketing to an afterthought. Every client wants more downloads of their apps – and with this in mind, …